Nonprofit Video Comms

Website intro videos do more than raise awareness

EP 27. One of your jobs in nonprofit and charity communications is to reduce uncertainty. help donors, members, clients, funders, etc. get clarity on many different questions. allleviate barriers, doubts, and concerns and move them toward a decision. adding a simple smartphone video of yourself or your staff talking could melt away a substantial amount of visitor hesitation. give them confidence to take action.
Full transcript coming soon
Follow David on Linkedin. For nonprofit video services visit here.

How to fix when teammates ruin your videos and other content

EP 26. Jane wants double-spaces after each sentence. Joe wants stock photos of high-fives. These teammates don't understand good comms, and it ruins your content. But it can still work. Your nonprofit or charity audience can still get your message loud and clear. This episode is dedicated to helping you through this dilemma and getting your content out to the people who need you most.
Full transcript coming soon
Follow David on Linkedin. For nonprofit video services visit here.

Advice for hesitance in filming sensitive nonprofit issues

EP 25. "Who am I to talk about this issue?" "What if we can't film our community?" These hesitations from nonprofits and charities are valid. This episode gives advice on how to handle such hesitations in video marketing.
Full transcript coming soon
Follow David on Linkedin. For nonprofit training and production visit here.

Benefits of building your YouTube with homemade videos

EP 24. Don't worry about followers and subscribers. Use YouTube to improve Google searches, be perfectly imperfect, and improve your overall communications.
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Follow David on Linkedin. For nonprofit training visit here.

Who should, and who should NOT do video?

EP 23. Videos are not for everyone. Sometimes your nonprofit has something to show, and sometimes your charity is a bit more private. That's ok! Here are a few reasons to DO and to NOT DO videos.
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Get the team on Zoom, make these videos, boost visibility

EP 22. This is a video idea you can do right now. It's fun, free, easy, and great for socials. The best part is it's useful to your clients, donors, volunteers and network. Your charity or not-for-profit has the power in you to express yourselves — and all on Zoom.
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People sign up when seeing others similar to them

EP 21. "When I hear someone there speak my language, then I know I am welcome." People sign up, donate, and attend events when they see and hear others like them at your not-for-profit or charity. You can do this easily with videos .
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Why you shouldn’t copy other nonprofit videos

EP 20. We've all looked up video examples on YouTube so we can copy or get inspiration. But it's a bad idea, especially for small not-for-profits and charities. It hurts your planning and budget, and wastes time. Listen here for three reasons why relying on examples is bad. Full transcript coming soonFollow David on Linkedin

Why I prefer plain, simple videos

EP 19. I used to make cinematic storytelling videos. But I learned that nice equipment and stories isn't what makes a video succeed. Success comes from positioning and studying audience context. A smartphone will usually take care of the rest. Full transcript coming soonFollow David on Linkedin

How videos can help your nonprofit

EP 18. It's not clear how videos can help your organization. Here are two ways videos can help your not-for-profit or charity. Full transcript hereFollow David on Linkedin